(not) Tweeting the Day Away

From InformationWeek

Update – September 2009: John Swainson has announced his retirement from CA. I wonder if he’ll pick up twitter next year.

John Swainson, CEO of CA, says he uses Facebook and LinkedIn but communicates mostly by E-mail (much of it on his BlackBerry) and IM and hasn’t felt compelled to jump into Twitter. “I don’t need to publish my position daily or hourly or minutely,” Swainson said in an interview, “though I’m sure my staff would consider ways for me to.”

I originally posted this quote to highlight what I saw as a growing first impression of Twitter.

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When an Urgent Message Isn’t

The pace of electronic communication has outpaced social and workplace practices in many areas. While waiting for new “norms” to develop, we should fall back to that age old practice of setting expectations often and honestly. You may be surprised to discover how many other “humans” you work with trying to accomplish the same thing.

Along this general line, Kayleen Schaefer at WSJ Online shares a reader question and response at CareerJournal.com today.

I’m feeling anxious. It is difficult to keep up with all of the text messaging, BlackBerry, emails, cellphones, etc. There is never enough time to answer everything!

The article is packed with good practical advice. In addition I’ll suggest the following:

  • Understand the Message in the Medium – No, I’m not referring to the physic friend’s network but to “how” the communication comes to you. E-mails are usually asynchronous, imply the sender doesn’t need to talk to you at that instant and may be willing to wait for a response. Phone and instant messengers are much more ‘connection oriented’ and often tell you someone needs to hear back right away.
  • Know your industry – Face facts. There are some industries and jobs where being available at unusual hours is required. Medical services, I/T operations, and countless others require an on-call readiness in case an emergency arises. Others are so crowded with eager (young?) resources you may have to be “on” all the time to keep your place on the ladder. If this is where you are and want to be, then be there and commit to it. If this isn’t where you want to be, look for alternatives.
  • >Know your own priorities – Regardless of what the world may tell us through examples of uber-achieving business celebrities and everyday colleagues, how much time you put in at the virtual office is ultimately up to you. Start with simple things. If it’s 2 a.m. in Boston, it’s 2 a.m. in Boston and that’s when people sleep. Trust that you are far more useful to your customers, colleagues, and employer when you can balance your life effectively and give focused time to work and life when it’s appropriate.

Communication and feedback to stakeholders can’t be over-emphasized in my view. The majority of people you’ll run into are far more concerned with their schedule and priorities than yours. Not that they don’t care, but the only way they’ll know there’s even a hint of a problem is if you discuss it and work out a mutually acceptable solution.

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